You hate to exercise.

How do we know this? Because the chances are very good that you're among the approximately 80 percent of US adults who don't get enough exercise every week (that's 150 minutes, at a minimum, of a combination of aerobic and muscle-strengthening exercise). Why don't you exercise? We're going to guess that you'll say you don't have time and maybe that the gym is too expensive, too far, and/or too intimidating. (Did we guess right?)

The truth is that you don't want to do it. The truth is that you probably hate to do it. As in, you seriously loathe and despise working out.

You're not alone. Far from it. The pictures and articles you see on other fitness sites may be of smiling gym rats, muscle-heads, and aerobics queens, but you probably think you don't have anything in common with those yahoos. And maybe you don't.

But what we think you might have in common with fit people is a desire to be fit and healthy.

No one wants to be unfit or feel like crap, after all. But most people don't know how to get started--what to do, how to do it right, and especially what will really make a difference so they know they're not wasting their time and effort. Most people also really don't like the feeling of sweating like a stuck pig, of being the biggest or slowest person in a class, or simply picking themselves up on the couch to go outside or to the gym when they're tired or crabby. Here's a not-so-secret secret: No one likes those things. We get it. We've been there too.

Which is why ih8exercise starts where you are: Probably unfit, maybe unhealthy, not too happy about either, and wanting to change things.

We don't pretend that you want to exercise, or that you know how. On this site we'll show you how to do everything (we'll even soon have a feature called "NDQs," which stands for No Dumb Questions).

We want to hear your questions, your bitching, your moaning, your frustrations, and also, of course, your successes when you have them.

We won't overload you with information--after all, reading about exercise is almost as painful as working out itself. We want to give you only the information that research has shown will make you fitter and healthier. (Just so you know,  we're not so concerned with weight loss here. Sure, getting to and maintaining a healthy weight is essential to good health for most people, but exercise, on its own, is actually not a great way to lose weight.)

Our goal: We want to turn you from an exercise hater into an exercise lover.

Once you're a pro (and you will be: we believe in you), you'll be able to go out into the world and become an evangelist for being fit and healthy. Believe it or not, you will want to share the love.

This way, together,  we can really change the world, by turning haters into lovers--one hater at a time.

Who We Are


Lorie A. Parch / Founder & Chief Content Officer

For over 20 years Lorie has been creating content in health, fitness, nutrition, and related topics across print, digital, and social media. She's held staff roles at Conde Nast (Self magazine), Time, Inc., AOL (UK), Yahoo!, Hearst, American Media/Weider (executive editor, Shape magazine), Gruner + Jahr, Barneys New York, and Club Med, and has contributed to, founded, or consulted on dozens of national magazines and sites. She is a National Magazine Award-nominated writer and was a Knight Journalism Fellow at the Centers for Disease Control. Lorie has worked in New York, London, and Phoenix and is currently based in Los Angeles. And while she now (mostly) loves exercise, that definitely wasn't always the case.

Favorite workouts: Boot camp; yoga; swimming; training for my first half-marathon (someday)


Thomas Bartels  / Chief Technology Officer

Thomas is a self-taught web developer who loves working on all aspects of website building. Surprised by his now 16 years of tweaking SQL Joins, floating DOM objects and listening for Events with Javascript he loves being amazed by new technologies and their creative application. For the past 10 years he has been working with startups and small businesses as a generalist securing all of their early-stage technological solutions. Newly married and recently moved permanently to London from San Francisco he spends most of his free time coping with giving up his life as a digital nomad while nurturing eukaryotic microorganisms for baking.

Favorite workouts: The Scientific 7-minute Workout; volleyball


Josie Rubio / Writer & Social Media Manager

Josie Rubio is a freelance writer and editor based in Brooklyn, New York. During her 16-year career, she’s covered a wide range of topics, but fitness is one of her favorites. For five years, she was the nutrition editor at VIVmag, a digital lifestyle publication for women, and for nearly a decade she worked at Columbus Monthly magazine. She also recently was the content manager of during the launch of the health and wellness site. Her work has appeared in print and online at Shape magazine,,, The Agit Reader and Brooklyn Based. Josie was always the very last person picked in gym class (picture the opening credits of Daria), but she loves working out now.

Favorite workouts: Boot camp; Bikram yoga; Vinyasa yoga

Katherine Quinn / Fitness Consultant

For more than 20 years Katherine has pursued her passion for health and athletics. She has extensive experience in the health, fitness, and sports industries, having held positions in personal training and nutrition counseling, sales, marketing, advertising, promotions, and gym management and ownership. In her role at Cypress Fitness she directed all brand development, marketing, and sales, and managed Concierge Services for Cypress' clientele. Katherine is the co-founder and Fitness Director for The Better Body Challenge, based in Northern Virginia. She provides private training and coaching in addition to corporate consulting on wellness/nutrition/fitness for employees and executives. She is active in youth sports and currently serves as Director and Head Coach for McLean Youth Track and Field and is a registered USATF coach. She has been certified as a Personal Trainer by the American College of Sports Medicine (ACSM), a Conditioning Specialist by the National Strength Professionals Association (NSPA), and a BodyFlow instructor by Les Mills International.


Jennifer Huberty, Ph.D. / Advisor

Jennifer Huberty, Ph.D., is an associate professor at Arizona State University in the School of Nutrition and Health Promotion, Exercise and Wellness. Her research interests include physical activity adherence and lifestyle behavior change in women and children. Dr. Huberty is passionate about using self-worth as a mechanism for changing behaviors in middle-aged women. This led Dr. Huberty to found and lead Fit Minded, an innovative physical activity adherence program for adult women. She's also worked extensively in schools with policy-based interventions, Ready for Recess, and Movin’ Afterschool. Movin’ Afterschool was awarded second place as a community-based solution in the American Journal of Preventive Medicine Obesity Challenge.  Dr. Huberty has written over 50 peer-reviewed publications and has been received more than $2 million in grants from institutions that included the Robert Wood Johnson Foundation, the Centers for Disease Control, and Alegent Foundation. Dr. Huberty has also co-authored Designing Effective Physical Activity Interventions (Human Kinetics) and was awarded the Varner Professorship for outstanding community research and service in 2007 and 2010 during her faculty appointment at the University of Nebraska Omaha.  Dr. Huberty won a research innovation award from the University of Nebraska Medical Center in 2011. Dr. Huberty is married with two sons, Greyson, 4, and Nolan, 1, and her dog Bristol.  

Favorite workouts: Running; power yoga


Dan Golden / Creative Advisor

Dan Golden is the founder of Dan Golden Studio, a New York-based art & design firm that focuses on product development and collaborative projects. The studio's work has been featured in numerous magazines and websites, including The New York Times, The New Yorker, Fast Company, Interior Design, Veranda, The LA Times, Shelter, FORM, Angeleno, David Report, designboom, Behance, and Mocoloco.

Favorite workout: An hour of cardio (treadmill or elliptical trainer), capped off with a series of sit-ups, push-ups, and stretches.